I have been fortunate enough to see VIP Assistant Solutions grow over the past few months and have enjoyed providing service to my clients. It really has been one of those “wow I finally know what to do with my life” experiences. As things evolve with my business however, I do notice a trend in the type of services I am providing; the type of services that continue to be in demand. What I am trying to say is that, while VIP Assistant Solutions will still exist, I have decided to launch another business. This business will provide the very services that make up the bread and butter of VIP Assistant Solutions – writing!
The majority of my work involves copywriting and so I have decided to focus my direction in this area. I don’t expect the website to be officially up and running until mid July, however I wanted to let you all know where you can expect to catch me once it is:)
In case you are wondering, the new business name is CP Style. For all you non writers out there, CP style is a style of writing (like AP style) and stands for Canadian Press. I found it very fitting considering the initials of my own name, Caroline Pigott.
As I mentioned, this new direction will not mean the end of VIP Assistant Solutions. I will still be available to provide administrative service, however I will be inviting you all to visit my new site and blog once it is up and running.
So how does one decide to change business direction? Below are six tips to determining whether or not you should change your business focus too:
Listen to Yourself
I almost wrote “listen to your clients” in the title, but it became clear to me that your clients are going to want what you are good at and what you are passionate about. Believe it or not, when we enjoy doing something, it shows! So take a step back for a minute and determine if what you are currently doing is making you happy. If, for example, you own a clothing store however find yourself selling more shoes over clothing maybe it’s time to open a shoe store!
Know that What you are Feeling is OK
It is quite common for entrepreneurs to start off in one direction and then change their focus to something else. Not many of us get it right the first time and things in life usually take a bit of trial and error. If you feel you should change directions, listen to that little voice and go for it! Remember my last post on intuition.
Take Note
Look around you and determine what interests you. Remember those brainstorming charts we used to do in school? The chart with the idea in the center and the additional ideas around it? Well some of us still do them:) And this is what I want you to do now. Think up all possibilities and directions for your business. Focus on the idea that sticks out to you and energizes you.
Educate Yourself
Read up on possible directions you could take your business. Do your research and take a course. Knowing more about a type of business will help you make a sound decision.
Volunteer
You read that correctly! Volunteer your precious time with someone who is already running the type of business you are thinking about running. If you are thinking about changing your business from dog walking to graphic design it is better to learn in the trenches than to get there and realize it is much harder than it looks.
Ask for Valued Opinions
Before I decided to change the direction of my business, I asked my husband and a few close friends what they thought. Their reactions were “isn’t that what you are already doing?” and “That’s what you are passionate about. Go for it!” It was almost a “duh” moment. And it felt like they were just waiting for me to do it before I even knew I was going to. Outside support is extremely important for any business owner and gathering valued feedback and opinion from your close family and friends will help you make the right decision for yourself and the future of your business.
Posted by vipassistants2008 
